Client: Boahene
Project Completed On: December 23, 2024
Objective
The goal was to enhance Merve’s Shopify store to improve its design, functionality, and user experience, ensuring alignment with the client’s branding while providing a professional and appealing online shopping environment.
Scope of Work
Template Implementation:
- Applied the “Minimiog” template with customized layouts to match the client’s brand colors and aesthetics.
- Navigation Enhancement:
- Relocated the vertical navigation bar to the header for better visibility.
- Updated navigation bar pages with clear categories: Home, Offers, Online Shop, About Us, and Professional Tips.
- Hero Banner Section:
- Designed two eye-catching hero banners beneath the navigation bar with high-quality visuals and strong call-to-action buttons to highlight key products and promotions.
- “Shop by Categories” Section:
- Added a dedicated section showcasing all product categories with visually appealing icons for effortless navigation.
- Featured Products and Collections:
- Highlighted the best-selling collection in an engaging layout.
- Showcased a hot-selling product with detailed descriptions, high-quality images, and a prominent “Buy Now” button.
- Blog Integration:
- Added a section for blog posts covering professional tips, product insights, and care guides to educate and engage customers.
- Brand Storytelling:
- Implemented a brand video section to share Boahene story, mission, and values, building a stronger emotional connection with customers.
- Customer Testimonials:
- Designed a testimonial section featuring customer feedback using a sleek slider layout for credibility and trust-building.
- Enhanced Footer Design:
- Created a functional footer with Contact Us, FAQ, Privacy Policy, Terms & Conditions, social media links, and other relevant content.
Results
- Improved User Experience: The new design provided a seamless and intuitive browsing experience, making it easier for customers to find products and engage with the brand.
- Enhanced Visual Appeal: The updated template, hero banners, and branded sections aligned perfectly with the client’s aesthetics, elevating the store’s professional appearance.
- Increased Engagement: The addition of testimonials, blog posts, and a brand video created a more personal and engaging experience for users, helping build customer trust.
- Optimized Navigation: A streamlined navigation bar and “Shop by Categories” section improved product discoverability, simplifying the shopping journey.
Conclusion
This Shopify store revamp not only elevated the visual appeal and functionality of Merve’s store but also strengthened its ability to connect with customers. By focusing on strategic design elements and user-centric features, the store is now positioned to drive better engagement and sales.
